โ† Back to course overview
๐ŸŽจ Design with Canva ยท The Skills Lab

Design for Social Media

The right sizes, the right approach, and how to create graphics that stop people scrolling past your fundraising posts.

โฑ 10 minutes ๐Ÿ“– Practical ๐ŸŽฏ Lesson 6 of 8
Your progress
6 of 8
โœ“ What Is Canva? โœ“ Set Up โœ“ Text, Colour, Images โœ“ Templates โœ“ Fundraising Poster 6 Social Media 7 Sponsorship 8 Your Flyer
๐Ÿ“ฑ
The right size for every platform

Every social media platform has a different ideal image size. Using the wrong size means your graphic gets cropped, stretched, or looks unprofessional. Here are the sizes you need:

Instagram post 1080 ร— 1080px (square)
Instagram Story 1080 ร— 1920px (portrait)
Facebook post 1200 ร— 630px (landscape)
WhatsApp image 1000 ร— 1000px (square)
๐Ÿ’ก
Canva makes this easy: When you search for "Instagram post" or "Facebook post" in Canva, it automatically opens the correct size. You do not need to remember the numbers โ€” just search for the platform name.
๐Ÿ›‘
How to stop people scrolling past

Social media feeds move fast. You have about 1 second to make someone stop scrolling. Here is what works:

๐Ÿ‘๏ธ
Bold, large text
Your headline should be readable as a thumbnail. If you have to squint to read it, make it bigger.
๐ŸŽจ
High contrast colours
Bright colours on dark backgrounds (or vice versa) stand out in a feed full of muted, natural-looking photos.
๐Ÿ™‹
A face
Humans are wired to look at faces. A photo of you โ€” especially with a genuine expression โ€” will always outperform a generic stock image.
๐Ÿ”ข
A specific number
"I need to raise ยฃ800" is more compelling than "I need to raise money". Specific numbers make the goal feel real and achievable.
๐ŸŽฏ Your task: create two social media graphics
Create an Instagram square post and an Instagram Story for your fundraising campaign. Use your real details. When done, download them and post them โ€” or save them ready to post when your campaign launches.
๐ŸŽจ Open Canva