โ† Back to course overview
๐ŸŽจ Design with Canva ยท The Skills Lab

What Is Canva and Why Does Design Matter?

Canva is a free online design tool that lets anyone create professional-looking graphics. In this lesson you will find out what it can do and why good design directly affects how much money you raise.

โฑ 5 minutes ๐Ÿ“– Reading ๐ŸŽฏ Lesson 1 of 8
Your progress
1 of 8
1 What Is Canva? 2 Set Up 3 Text, Colour, Images 4 Templates 5 Fundraising Poster 6 Social Media 7 Sponsorship 8 Your Flyer
๐ŸŽจ
What is Canva?

Canva is a free online design tool that lets you create professional-looking graphics, posters, social media posts, documents, and much more โ€” without any design experience. You do not need to download anything. You just go to canva.com, create a free account, and start designing.

Before Canva existed, creating a professional poster required expensive software like Adobe Photoshop and years of training. Canva changed all of that. Now anyone โ€” including you โ€” can produce something that looks genuinely professional in under 30 minutes.

๐Ÿ’ก
Why does design matter for fundraising?

Think about the last time you scrolled past something on social media without reading it. Chances are, it looked dull or cluttered. Now think about something that made you stop and look. It probably had a clear image, bold text, and a simple message.

The same principle applies to your fundraising. A well-designed poster gets pinned up. A poorly designed one gets thrown away. A professional-looking sponsorship document gets taken seriously. A scrappy one does not.

Without good design
  • Posters get ignored
  • Sponsorship requests look unprofessional
  • Social posts get scrolled past
  • People do not take you seriously
With good design
  • Posters get noticed and shared
  • Businesses take your request seriously
  • Social posts get likes and shares
  • You look organised and credible
โœ…
What you will create in this course

By the time you finish this course, you will have made five real, usable designs:

1. A fundraising poster for your expedition or event
2. An Instagram/Facebook graphic for your campaign
3. A WhatsApp-sized update graphic
4. A professional sponsorship one-pager
5. A flyer advertising a skill or service you offer

All of these are things you can use immediately. The sponsorship one-pager alone could be worth hundreds of pounds in donations.

๐ŸŽฏ Quick check
Which of these is the main reason good design matters for fundraising?
It is more fun to make nice-looking things
It makes people stop, pay attention, and take your fundraising seriously
It saves money on printing
It looks good on a CV