Not all shopping earns the same. These three categories are where the real money is — and making sure your supporters know about them could double your total.
easyfundraising works with over 8,000 retailers — but they do not all pay the same rate. A weekly grocery shop at Tesco earns a small percentage. A holiday booking or an insurance renewal earns significantly more.
The key is to make sure your supporters know about the three categories of shopping that earn the most — because these are the ones that can transform your fundraising total from a trickle into something really significant.
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Big Earner #1 — Weekly Grocery Shopping
Consistent, year-round, adds up over time
The weekly grocery shop is the most consistent earner because it happens every single week, all year round. The cashback rate per shop is small — around 0.5% at most supermarkets — but the consistency is what makes it powerful.
Example: A supporter does a £100 weekly Tesco shop. At 0.5%, that is 50p per shop. Over 52 weeks, that is £26 per year from one supporter's groceries alone. Multiply that by 10 supporters and you have £260 — raised purely from people's normal weekly shopping.
💚 Estimated per supporter per year: £20–£30
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Big Earner #2 — Holidays and Travel Bookings
High value, high cashback rate — one booking can make a big difference
Travel is where easyfundraising really shines. Holiday bookings are high-value purchases, and the cashback rates from travel companies are much higher than from supermarkets — typically 2–4%.
Example: A supporter books a family holiday to Spain for £1,500 through TUI. At 3% cashback, that is £45 from a single booking. If they also book a city break for £600, that is another £18. Two holidays in a year from one supporter could raise £60+.
Retailers to mention to your supporters: TUI, Jet2, easyJet Holidays, Booking.com, Hotels.com, Airbnb, National Express, Eurostar.
💙 Estimated per supporter per year: £30–£60 (if they book a holiday)
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Big Earner #3 — Annual Insurance Renewals
One renewal can earn more than months of grocery shopping
This is the one most people forget to mention — and it is one of the biggest earners on the platform. Car insurance, home insurance, and travel insurance all pay significant cashback rates through easyfundraising.
Example: A supporter renews their car insurance through Compare the Market. easyfundraising can earn up to £15 from a single insurance comparison. If they also renew their home insurance, that could be another £10–£15. Two insurance renewals in a year could raise £25–£30 from one supporter.
Retailers to mention: Compare the Market, MoneySuperMarket, GoCompare, Direct Line, Admiral, Aviva.
🧡 Estimated per supporter per year: £20–£40
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Add it all up — the real potential
If one supporter does all three — regular grocery shopping, one holiday booking, and their annual insurance renewals — they could raise between £75 and £100 for your trip in a single year. And they have not spent a single extra penny.
Now multiply that by 10 supporters. That is £750–£1,000 raised in a year — completely passively, while you are getting on with everything else.
The fundraisers who truly understand easyfundraising focus on these three categories. They remind their supporters before the holiday booking season. They send a message in January when insurance renewals are common. They keep the momentum going all year.
📅 When to remind your supporters
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January: "Insurance renewal season — don't forget to use easyfundraising when you renew your car or home insurance!"
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March/April: "Holiday booking season — if you're booking a summer holiday, please go through easyfundraising first!"
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November: "Black Friday and Christmas shopping — easyfundraising works with Amazon, John Lewis, Currys and hundreds more!"
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Any time: Share your running total — "My easyfundraising total is now £83 — thank you all so much!"
✅ Your task — send a Big Three message to your supporters
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Write a short WhatsApp message to your supporters mentioning the Big Three
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Specifically mention holidays and insurance — most people do not realise these earn so much
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Keep it short and friendly — you are not selling anything, just reminding them
Brilliant! You are now running a proper easyfundraising campaign. In the final lesson, you will use our interactive calculator to see exactly how much you could raise — and discover what happens when you sign up to Ways2Raise for even more fundraising tools and lessons.
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What's coming in Lesson 6
The final lesson is the Calculator Challenge. You will put in some real numbers and see exactly how much you could raise through easyfundraising — and then discover what else Ways2Raise has to help you hit your fundraising target.