Getting someone to sign up is great. Getting them to actually use it every time they shop is the goal. This lesson gives you the exact words to make that happen.
Here is something that catches a lot of people out. They share their easyfundraising link, their supporters click it and sign up — and then nothing happens. The donations never come through.
Why? Because signing up is only the first step. Your supporters also need to understand how to actually shop through easyfundraising every time they buy something online. If they do not understand the process, they will sign up once and then go back to shopping the same way they always have.
Your job is to explain it clearly enough that it becomes a habit. The good news is that once someone understands it, it is very simple — and most people are genuinely happy to do it.
The clearest way to explain easyfundraising is to walk someone through a specific example. Use Tesco — almost everyone knows it, and it is one of the most popular retailers on the platform.
Sometimes the best way to get someone on board is to explain it to them directly — in person, on the phone, or in a voice note. Here is a script you can use or adapt:
The biggest challenge is not getting people to sign up — it is keeping them engaged. Here are a few simple things that make a real difference:
Not all shopping earns the same amount. In Lesson 5, you will learn about the Big Three earning opportunities — the three types of purchases that can earn each supporter £75–£100 per year — and how to make sure your supporters know about them.