Your personal fundraising link is the key to getting supporters on board. This lesson shows you exactly where to find it — and the best ways to share it so people actually use it.
Once your account is set up, easyfundraising gives you a unique link that is connected to your cause. When someone clicks this link and signs up as a supporter, every time they shop through easyfundraising, the donations come to you.
Here is how to find it:
1
Log in to your easyfundraising account at easyfundraising.org.uk
2
Go to your cause dashboard — this is the main page you see when you log in
3
Look for the section called "Invite supporters" or "Refer a friend" — it is usually displayed prominently on the dashboard
4
You will see a unique URL — something like easyfundraising.org.uk/causes/your-cause-name — copy this link
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Tip: Save this link somewhere easy to find — in your phone notes or a document — because you will be sharing it many times over the coming weeks and months.
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How to share it — the three best methods
Getting your link out there is the most important step. Here are the three most effective ways to share it, along with ready-to-use message templates you can copy and adapt.
💬 WhatsApp — the most effective method
WhatsApp is the best place to start because adults check it constantly and it feels personal. Send it to individual family members and close family friends first — not a group — because personal messages get much better responses than group messages.
"Hi [name], I'm raising money for my [expedition/trip] to [destination] in [year] and I've just set up an easyfundraising account. It's a free way for you to support me every time you shop online — it doesn't cost you anything extra at all. Would you be willing to sign up? Here's my link: [YOUR LINK]. Thank you so much! 😊"
Adapt this to sound like you — keep it warm and genuine.
📘 Facebook — great for reaching more adults
Ask your parent or guardian to share your link on their Facebook page. Adults on Facebook are exactly the audience you want — and a post from a parent asking their friends to support their child tends to get a really warm response.
"My [son/daughter/child] [Name] is fundraising for an incredible [expedition/trip] to [destination] in [year]. They've set up an easyfundraising account — it's completely free and means every time you shop online through their link, a small donation goes to their trip at no extra cost to you. Please sign up and support them here: [YOUR LINK]. Thank you! 🙏"
This works best as a post from a parent — ask them to share it for you.
📧 Email — for grandparents and less tech-savvy adults
Some adults prefer email — particularly grandparents or older relatives. A short, clear email with a direct link works well. Keep it simple and explain the process in one sentence.
"Dear [name], I'm raising money for my [trip/expedition] to [destination] and I'd love your support. I've signed up to easyfundraising — a free platform where your normal online shopping raises money for my trip. You just click my link, sign up, and then shop through easyfundraising instead of going directly to the retailer. It costs you nothing extra. My link is: [YOUR LINK]. Thank you so much — it really does make a difference!"
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How many supporters should you aim for?
Start with a realistic target. Think about the adults in your life who shop online regularly — parents, grandparents, aunts, uncles, family friends, neighbours, parents' colleagues.
Aim for at least 10 supporters to begin with. Once you have 10 people actively using easyfundraising, you have a fundraising system that works in the background every single week. As you add more, the total keeps growing.
Do not be shy about asking. Most adults are genuinely happy to help when they understand it costs them nothing — and many will be impressed that you have taken the initiative to set this up yourself.
✅ Your task — find your link and send your first message
1
Log in to easyfundraising and find your personal cause link
2
Copy the link and save it in your phone notes
3
Write a WhatsApp message using the template above (adapt it to sound like you)
4
Send it to at least THREE adults in your network today
Excellent! You have just taken the most important step. In the next lesson, you will learn how to explain the shopping process to your supporters so they actually use it — not just sign up and forget about it.
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What's coming in Lesson 4
Getting people to sign up is only half the job. In Lesson 4, you will learn how to explain the shopping process clearly — using the simple Tesco walkthrough — so your supporters actually remember to use easyfundraising every time they shop, not just once.