← Back to course overview
✉️ How to Write a Sponsorship Request That Gets a Yes · Free Lesson

Lesson 6: Your Complete Sponsorship Strategy

Put everything together into a clear, actionable sponsorship strategy — and find out what else is waiting for you on Ways2Raise.

⏱ 8 minutes 📖 Action lesson 🎯 Lesson 6 of 6
Your progress
6 of 6
1 Why Letters? 2 Know Your Ask 3 Structure It 4 Write It 5 Send & Follow Up 6 Your Letter 🏆
📋
Your sponsorship strategy in five steps

Here is your complete sponsorship strategy, summarised in five steps:

1
Build your target list: 20–30 local businesses, with owner names and specific asks
2
Research each business: Spend 5 minutes on each one — find the owner's name, understand what they do, identify the benefit you can offer
3
Write personalised letters: Use the template from Lesson 3, personalised for each business
4
Send in batches: 10–15 at a time, with a follow-up date noted for each
5
Follow up: 7–10 days after sending, call or email to check they received it
📊
Realistic expectations

Here is what to expect from a well-executed sponsorship letter campaign:

📬
Response rate: 10–20% of letters will get a response
✅
Yes rate: Of those who respond, roughly half will say yes
💷
Average donation: £25–£100 per business
📈
Total from 30 letters: Potentially £150–£600 if you follow up properly
💡
The maths: If you send 30 letters, get 5 yeses at an average of £50 each, that is £250 raised. Multiply that by two rounds of letters and you have £500 from sponsorship alone — without a single event.
🚀
You are ready

You now know how to write a sponsorship letter that gets results. The businesses in your community are waiting to hear from you — they just need you to ask in the right way.

Remember: the worst they can say is no. And every no gets you closer to a yes.

← Lesson 5
Lesson 6 of 6 Your Complete Sponsorship Strategy