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🎉 Your First Fundraising Event: How to Plan It · Free Lesson

Lesson 6: Your Fundraising Event Strategy

Put everything together into a clear event strategy for the months ahead — and discover what else Ways2Raise has to help you hit your target.

⏱ 8 minutes 📖 Action lesson 🎯 Lesson 6 of 6
Your progress
6 of 6
1 Pick Your Event 2 Plan It 3 Promote It 4 On the Day 5 After the Event 6 Your Plan 🏆
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Planning your event calendar

The most successful fundraisers do not just organise one event — they plan a series of events spread across the months before their trip. This creates consistent income and keeps their supporters engaged.

Here is how to plan your event calendar:

1
List all your available dates: School holidays, weekends, and evenings when you could run an event
2
Choose a mix of event types: Vary your events so your supporters do not get bored — a bake sale one month, a sponsored event the next, a quiz night the month after
3
Space them out: At least three to four weeks between events gives you time to plan properly and gives your supporters time to recover from the last ask
4
Build towards milestones: Plan a bigger event when you are close to a milestone — e.g. 'Help me hit £2,000 by Christmas!'
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Your event strategy summary

Here is your complete event strategy in five steps:

1
Choose events that suit you: Play to your strengths and your audience
2
Plan thoroughly: Use the checklist from Lesson 2 for every event
3
Promote early and often: Start three weeks before, across multiple channels
4
Execute well on the day: Arrive early, tell your story, document everything
5
Follow up immediately: Thank everyone, share results, plan the next activity
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You are ready

You now have everything you need to plan, promote, and run successful fundraising events. The key is to start — your first event will always feel the most daunting, but it gets easier every time.

Remember: every pound you raise gets you one step closer to the adventure of a lifetime. That is worth every bake sale, every sponsored run, and every letter you write.

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Lesson 6 of 6 Your Fundraising Event Strategy