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Sponsored Blog/Vlog

💰 Variable ⏱ Ongoing 📊 Intermediate

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What is it?

A Sponsored Blog or Vlog lets you share your journey, passions, or expedition preparations while raising funds through sponsorships and donations. It’s perfect for teens who enjoy writing, video-making, or engaging with an online audience and want to combine creativity with fundraising.

Why does it work?

People love following personal stories and adventures, especially when they feel involved in your journey. By regularly updating your blog or vlog, you build a community who are more willing to sponsor you because they see your commitment and progress. The ongoing content keeps donors engaged and motivated to contribute over time.

What you'll need

  • A device to write (laptop, tablet) or film (smartphone, camera)
  • A free blog platform account (e.g., WordPress, Blogger) or a YouTube/Instagram account for vlogging
  • Basic video editing software if vlogging (like iMovie or Clipchamp)
  • A clear sponsorship/donation page link (e.g., JustGiving, GoFundMe)
  • Reliable internet access

Step-by-step plan

1
Choose your platform: Decide whether you prefer blogging or vlogging based on your skills and what feels fun. Set up your blog on WordPress or Blogger, or create a YouTube or Instagram account for your vlog.
2
Plan your content: Outline the themes you’ll cover, such as training updates, expedition research, fundraising progress, or personal stories that connect with your audience.
3
Create a sponsorship page: Use platforms like JustGiving or GoFundMe to set up a clear, easy-to-use donation page linked to your blog/vlog.
4
Produce your first posts or videos: Make your introduction engaging, explaining who you are, your expedition plans, and why you need support.
5
Share your content regularly: Post updates weekly or biweekly to keep your audience interested and remind them about sponsorship opportunities.
6
Engage with your audience: Reply to comments, thank sponsors publicly (with permission), and encourage sharing to broaden your reach.
7
Promote your blog/vlog offline too: Tell friends, family, teachers, and community groups about your project and direct them to your online content.

How to advertise it

  • Share your posts/videos on social media like Instagram, TikTok, and Facebook with relevant hashtags
  • Ask family and friends to share your blog/vlog link within their networks
  • Post updates in local community groups or school newsletters
  • Create eye-catching posters or QR codes linking to your sponsorship page to display at school or local shops
  • Collaborate with local youth clubs or Scout groups to get shout-outs or feature your story

Realistic earnings

Earnings vary widely depending on how engaged your audience is and how well you promote your sponsorship link, but most teens can expect to raise between £500 and £2,000 over several months, especially if they post consistently and engage actively.

Top tips

✅ Be authentic and let your personality shine through your posts or videos to build genuine connections.
✅ Use clear calls to action in every post, reminding your audience how they can sponsor or donate.
✅ Keep your content varied and visually appealing—mix photos, videos, and written updates to maintain interest.
✅ Set mini-goals and celebrate milestones publicly to motivate donors and show progress.

Common mistakes to avoid

⚠️ Posting too infrequently, which can cause your audience to lose interest or forget about your campaign.
⚠️ Neglecting to clearly link to your sponsorship or donation page in every post.
⚠️ Focusing only on asking for money rather than sharing engaging stories and updates.