Ways2Raise

What is it?

Offering social media management services to local businesses is a smart way for teens to raise funds for trips and expeditions. Many small businesses need help maintaining their online presence but can’t afford professional agencies, making this a valuable and marketable skill. By managing their social media accounts, you can earn ongoing income while building your experience.

Why does it work?

Local businesses want to connect with their community and customers but often lack the time or skills to do so effectively. By providing consistent, engaging content and interaction on their social channels, you help increase their visibility and sales. This creates a win-win: businesses grow, and you earn a reliable monthly income.

What you'll need

A smartphone or computer with internet access
Basic graphic design tools (e.g., Canva, which has a free version)
Social media accounts (Facebook, Instagram, Twitter, or TikTok)
A portfolio or examples of your own or friends’ social media posts
A simple contract or agreement template (can be found online)
A bank account or PayPal to receive payments

Step-by-step plan

1

Research local businesses in your area that have social media accounts but rarely update them or have low engagement.

2

Prepare a simple portfolio showcasing your own social media skills or create sample posts tailored to each business’s niche.

3

Approach the business owners in person, by phone, or email. Introduce yourself, explain how you can help improve their social media, and offer a trial period or discounted introductory rate.

4

Agree on clear goals and expectations, such as posting frequency, types of content, and communication preferences. Have a written agreement to avoid misunderstandings.

5

Create a content calendar scheduling posts, stories, and interactions like replying to comments or messages.

6

Use free tools like Canva to design eye-catching posts and schedule them using apps like Meta Business Suite or Later.

7

Monitor the accounts regularly, respond promptly to customer messages, and provide monthly updates to the business owner showing progress.

8

Request testimonials or referrals once the business sees results, to help you attract more clients.

How to advertise it

Create flyers or business cards highlighting your social media skills and distribute them to local shops, cafes, and community centres.
Post in community Facebook groups or local online forums offering your services.
Ask your school or youth clubs if you can share your offer in newsletters or noticeboards.
Use your own social media to showcase your work and tag local businesses you’ve helped.

Realistic earnings

Most teenagers can expect to earn between £50 and £150 per month per business, depending on the workload and the number of clients they manage. With consistent effort and multiple clients, it’s possible to raise £1,000 or more over several months.

Top tips

✅ Start with one client to build confidence and a solid portfolio before expanding.

✅ Always communicate clearly and professionally to build trust with business owners.

✅ Keep learning about social media trends and tools to provide fresh content ideas.

✅ Set realistic schedules and stick to them to avoid overpromising.

Common mistakes to avoid

⚠️ Taking on too many clients too quickly and failing to deliver quality work.

⚠️ Ignoring the business’s branding and voice, which can confuse their audience.

⚠️ Not tracking or reporting progress, leading to clients doubting the value of your service.

Social Media for Local Biz