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Reindeer Dust

💰 £30–£100 ⏱ 1 Weekend 📊 Beginner

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What is it?

Reindeer Dust is a magical Christmas craft product made from porridge oats and glitter, packaged in small bags with a poem about sprinkling it on the lawn on Christmas Eve to guide Santa's reindeer. It is an incredibly cheap and easy product to make in bulk, and it sells brilliantly at school Christmas fetes, local markets, and through social media in the weeks leading up to Christmas. It is particularly popular with parents of young children.

What you need

  • Porridge oats (buy in bulk — a large bag costs approximately £1)
  • Biodegradable glitter (important: avoid plastic glitter as it is harmful to wildlife)
  • Small paper bags or cellophane bags with twist ties
  • A printed poem tag (design on Canva and print at home)
  • Ribbon or twine to tie the bags
  • A label with your name and fundraising cause

Step-by-step plan

1
Mix porridge oats with a generous amount of biodegradable glitter in a large bowl. The ratio is approximately 3 parts oats to 1 part glitter.
2
Design a simple poem tag on Canva. A classic poem is: "Sprinkle on the lawn at night, the glitter helps the reindeer's flight. The oats will give them energy too, so Santa can deliver gifts to you."
3
Fill small bags with 2–3 tablespoons of the mixture. Seal the bags and attach the poem tag with ribbon.
4
Price your bags at £1–£2 each. They cost approximately 20–30p to make.
5
Sell them at school Christmas fetes, local markets, or through local Facebook groups.
6
Post photos of your finished bags on Instagram and Facebook in early December to generate pre-orders.

How to advertise it

  • Post a photo of your finished bags on Instagram and local Facebook groups in early December
  • Ask your school if you can sell them at the Christmas fete
  • Set up a stall outside your house on the last weekend before Christmas
  • Offer a bundle deal: 3 bags for £5
  • Ask local primary schools if you can sell them at the school gate

Realistic earnings

If you make 100 bags at a cost of 25p each (£25 total) and sell them at £1.50 each, you raise £150 with a profit of £125. A popular stall at a Christmas fete can sell 50–100 bags in a single morning.

Top tips

✅ Use biodegradable glitter — parents will appreciate the eco-friendly choice and it is safer for wildlife
✅ Make the bags look as beautiful as possible — presentation is everything for a product like this
✅ Offer personalised bags with the child's name on the tag for an extra 50p
✅ Make a batch of 50 bags to start with and restock if they sell quickly

Common mistakes to avoid

⚠️ Using plastic glitter — it is harmful to wildlife and increasingly unpopular with environmentally conscious buyers
⚠️ Making the bags too full — 2–3 tablespoons is plenty
⚠️ Not attaching a poem tag — the poem is what makes the product magical and justifies the price
⚠️ Starting too late — you need to be selling these by 1st December at the latest