Ways2Raise

What is it?

Copywriting for websites involves writing engaging and persuasive content that helps businesses attract visitors and convert them into customers. As a teenager with strong writing skills, offering your services to local businesses or online clients can be a fantastic way to raise significant funds for your expedition or adventure trip.

Why does it work?

Businesses always need fresh, compelling content to stand out online and improve their search engine rankings. Good copy can directly influence sales and customer engagement, making website owners willing to pay well for quality writing. Your work has tangible value, which motivates clients to invest in your services.

What you'll need

A computer or tablet with internet access
A word processing program (e.g., Microsoft Word, Google Docs)
Basic knowledge of SEO (Search Engine Optimisation)
Portfolio samples or writing examples
An email account for client communication

Step-by-step plan

1

Learn the basics of copywriting and SEO. Use free online resources like blogs, YouTube tutorials, or courses on platforms such as Coursera or Udemy to understand how to write persuasive, clear, and optimised website content.

2

Create sample pieces of copywriting for different types of websites (e.g., a local café, a charity, or a sports club). Having a small portfolio will help you showcase your skills to potential clients.

3

Reach out to local businesses, charities, and clubs via email or social media offering your copywriting services. Explain how your writing can improve their website and attract more customers or supporters.

4

Set clear rates per page or per project, typically between £20 and £50 per page depending on complexity and length. Be professional and transparent about your pricing.

5

Once you secure a client, ask for a brief detailing their business, target audience, and key messages. Draft the copy, then send it for feedback and make revisions as needed.

6

Invoice your client promptly after the work is approved. Keep records of all communications and payments for your reference.

7

Ask satisfied clients for testimonials or referrals to help you gain more work. Continue improving your skills and expanding your network.

How to advertise it

Post on local community Facebook groups and Nextdoor about your copywriting services
Create a simple website or social media page showcasing your writing samples
Use LinkedIn to connect with small business owners and entrepreneurs
Ask teachers or family friends if they know anyone who needs website content
Join youth entrepreneur clubs or forums where you can promote your skills

Realistic earnings

Typical earnings range from £20 to £50 per page of website copy, depending on your experience and the client's needs. For example, writing 5 pages for £30 each could earn you £150, and ongoing work can quickly add up to £1,000 or more over a few months.

Top tips

✅ Focus on clear, concise writing that speaks directly to the website’s target audience.

✅ Always ask for a clear brief before starting work to avoid misunderstandings.

✅ Offer to update or refresh content regularly for repeat business.

✅ Use free SEO tools like Google Keyword Planner or Ubersuggest to improve your copy.

Common mistakes to avoid

⚠️ Not understanding the client’s business or audience, leading to irrelevant content.

⚠️ Underpricing your services and undervaluing your time and skills.

⚠️ Ignoring deadlines or failing to communicate clearly with clients.

Copywriting for Websites