The single biggest mistake that teenage fundraisers make when planning a raffle is paying for their prizes. This is completely unnecessary. Businesses across the UK — from local restaurants to national brands — donate raffle prizes every single day. You just need to know who to ask, how to ask them, and what to say.
This guide will give you a complete, practical system for securing brilliant raffle prizes for free, so that almost every penny you raise from ticket sales goes directly into your expedition fund.
Why Businesses Donate Prizes
Understanding why businesses donate prizes will help you approach them in the right way. Businesses donate raffle prizes for several reasons:
- Brand exposure: When your raffle tickets list "Dinner for Two at The White Hart Restaurant" as a prize, that is free advertising for the restaurant.
- Community goodwill: Local businesses want to be seen as part of the community. Donating a prize to a young person's expedition is a feel-good story they can share on their own social media.
- Low cost to them: A restaurant donating a meal for two costs them perhaps £15–£20 in food costs, but the voucher has a perceived value of £50–£60. It is a very cost-effective form of marketing for them.
- Tax benefits: Donations to charitable causes can be offset against business tax.
The Best Types of Businesses to Approach
Not all businesses are equally likely to donate prizes. Focus your energy on the businesses most likely to say yes.
Restaurants and Cafés
A "Dinner for Two" or "Afternoon Tea for Two" voucher is consistently one of the most popular raffle prizes. It is easy for the restaurant to provide, has high perceived value, and is almost always won by someone who will actually use it (and potentially become a regular customer). This is your number one target.
Leisure and Entertainment Venues
Cinemas, bowling alleys, escape rooms, go-karting centres, and soft play venues all regularly donate family tickets or experience vouchers to local fundraisers. These make excellent prizes because they appeal to a wide range of ticket buyers.
Spas and Beauty Salons
A spa day or a beauty treatment voucher is a highly desirable prize that costs the business relatively little to provide. Approach local spas, beauty salons, and nail bars.
Sports Clubs and Gyms
Monthly gym memberships, golf lessons, tennis coaching sessions, or tickets to local sporting events all make great prizes. Local sports clubs are often very supportive of young people's adventures.
Shops and Retailers
Local independent shops — delis, gift shops, garden centres, and specialist retailers — will often donate a hamper or a gift basket. A well-presented hamper with a retail value of £50–£80 is an excellent headline prize.
💡 TOP TIP: Start Local, Go Big
Always start with local, independent businesses before approaching national chains. A local restaurant owner can say yes on the spot. A national chain requires you to navigate a corporate donations process that can take weeks. Once you have secured several local prizes, you can then approach the regional managers of national brands who have more flexibility to make quick decisions.
How to Ask for a Prize Donation
The way you ask is just as important as who you ask. A professional, well-prepared approach will get you far more yeses than a casual request.
In Person is Best
Whenever possible, visit the business in person. Walk in, ask to speak to the manager or owner, introduce yourself, and explain what you are doing. Have a brief, confident pitch ready:
"Hi, my name is [Name] and I'm a [age]-year-old from [town]. I'm fundraising for an expedition to [destination] — it's a [conservation/community/adventure] project. I'm running a fundraising raffle and I'm approaching local businesses to ask if they would consider donating a prize. In return, your business would be listed on all our raffle tickets and mentioned on our social media. Would you be able to help?"
This pitch is short, clear, and tells them exactly what they get in return. Practice it until it feels natural.
The Donation Request Letter
If the manager is not available or you are approaching businesses by post or email, you need a well-written donation request letter. Keep it to one side of A4 and include:
- Who you are and what your expedition is.
- The date of your raffle draw.
- What you are asking for (a specific prize, not just "anything").
- What they get in return (logo on tickets, social media mention, etc.).
- Your contact details and a deadline for their response.
💡 TOP TIP: Be Specific About What You Want
Don't ask for "any donation you can make". Ask for something specific. "Would you be able to donate a meal for two?" or "Could you donate a one-month gym membership?" is far easier for a business to action than a vague request. Specific asks get specific answers — and specific answers are usually yes or no, which is much better than silence.
Keeping Track and Saying Thank You
As you collect prize donations, keep a simple spreadsheet recording:
- The business name and contact details.
- The prize they donated and its value.
- Whether you have sent a thank-you letter.
- Whether you have given them their social media mention.
Send a thank-you letter or email to every single business that donates a prize, regardless of the value. This is not just good manners — it is good strategy. A business that feels appreciated is a business that will donate again next year.
How Many Prizes Do You Need?
For a typical fundraising raffle, aim for:
- One headline first prize worth at least £50–£100 (e.g., a restaurant voucher or a hamper).
- Two or three second prizes worth £20–£50 each (e.g., cinema tickets, a beauty treatment, a gym pass).
- Five to ten smaller prizes worth £5–£20 each (e.g., a bottle of wine, a box of chocolates, a gift card).
Having a range of prizes means that even if someone doesn't win the big prize, they might win something smaller — which keeps the mood positive and encourages people to buy more tickets at future events.
Ready to hit your target?
Join Ways2Raise for free to access our full library of 200+ fundraising ideas, the FundMyTrip tracking app, and expert tools.
Sign Up Free